Category: Wireframes / IA

 Adobe Illustrator

Contracted by Wunderman (Irvine) to create IA, wire frames and interaction design for the new Southwest Rapid Rewards 2.0 microsite program. This was a short 4 week project. Date: July, 2009

Southwest Airlines changed the Rapid Rewards Program and needed a promotional website to help users understand what happened to their points after they were automatically converted into the new system.

Project highlight was a complex point calculator that let users add up their miles and points to see how far they can travel. Users could also import credit card miles.

Southwest selects Wunderman as AOR: http://investors.southwest.com/news-and-events/news-releases/2009/03-02-2009